Making Meaningful Connections

White Ribbon issued many calls to action in 2022 through our social media channels and amplified our many partners’ calls.

In all, we called on men, boys, and male-identifying folks to be part of the solution to promote gender equality and healthy masculinities, to support survivors, to step up as allies, and to prevent all forms of gender-based violence and discrimination.

Overall social engagement:

25

K Followers

12

M Impressions

Twitter

12

K+ followers

72

K Impressions

208

Reshares

Facebook

9.9

K Followers

3.8

M Impressions

Instagram

3

K followers

9

M Impressions

152

% Increase in Instagram reposts

Traditional Media Impressions

3.58

B Reached

Building a new generation of allies:

4.4

M+ Youth reached through youth-focused initiatives.

117

K+ Youth reached through Instagram Live events

5.3

K Youth reached through other means such as campaign workshops.

117

speaking engagements

5

K female participants

4.6

K male participants

507

non-binary participants