Making Meaningful Connections
White Ribbon issued many calls to action in 2022 through our social media channels and amplified our many partners’ calls.
In all, we called on men, boys, and male-identifying folks to be part of the solution to promote gender equality and healthy masculinities, to support survivors, to step up as allies, and to prevent all forms of gender-based violence and discrimination.
Overall social engagement:
152% Increase in Instagram reposts
Traditional Media Impressions
Building a new generation of allies:
4.4M+ Youth reached through youth-focused initiatives.
117K+ Youth reached through Instagram Live events
5.3K Youth reached through other means such as campaign workshops.
5K female participants
4.6K male participants